You'd expect a newspaper publisher to talk up the value of newspaper advertising, but that's not going to stop me from doing so.

Surveys bear out what I expect your own experience suggests: Readers see the ads in their paper much differently than they do ads on, say, TV or radio. Newspaper ads they like, and thus are less likely to tune them out than ads in other media.

Don't get me wrong; we all have our strengths. But this happens to be a big one for print ads. I suspect the reason is that readers feel that they're in control when they sit down with their paper and start browsing. It's a different experience than, say, having your favorite TV show interrupted for a commercial right before the killer confesses.

All of which is a long-winded way of saying this: We have a special advertising section coming in this Sunday's edition that's called "Business Profiles." Inside you'll find ads from three dozen Upper Valley businesses and nonprofits with something to share about their products, services or background.

I'd also like to thank these advertisers in advance for their support. It helps pay for the local reporting and photography that fill the Valley News every day.

Look for "Business Profiles" when you pick up your paper this Sunday. You'll enjoy it!