Henry Ford said, “No one ever listened himself out of a job.” But it’s also true that you can listen yourself into a job, or a sale, or a new client. A Boston ad agency was preparing a presentation to try to land the account of a large utility, and ...

Valley Buzz Post - Geoffery Moore - 11/22/2010 - 9:07am - 0 comments

There’s an ad agency in Connecticut with an antique cannon in their lobby. Hanging on the barrel is a sign that says, “Ready, Fire, Aim!” It’s true. When it comes to marketing, businesses often shoot first and ask questions later. When busin ...

Valley Buzz Post - Geoffery Moore - 11/15/2010 - 9:23am - 0 comments

Here’s another way to stretch your advertising dollars. Some large advertisers will actually pay a cash fee to a small advertiser like you if you will mention the large advertiser in your ads or other marketing materials. For example, in Guerilla M ...

Valley Buzz Post - Geoffery Moore - 10/20/2010 - 2:15pm - 0 comments

If you want to advertise your business more but find the cost prohibitive, you may be able to trade some of your products or services for advertising. I once created an ad for a luxury country inn in exchange for some free nights at the inn. They g ...

Valley Buzz Post - Geoffery Moore - 10/07/2010 - 11:19am - 0 comments

The Valley News will be at the 13th Annual Claremont Fall Festival & Chili Cook-Off this Saturday, October 2. The Claremont Fall Festival begins at 10 am at Visitor Center Park. The event includes many exciting activities including a chili cook ...

Valley Buzz Post - Rich Wallace - 09/30/2010 - 1:03pm - 0 comments

In Connecticut, there is a store that is considered one of the best grocery stores in the world, owned by Stew Leonard. Their customer service is legendary. One day at the store, a lady said to one of the clerks, "The fish aren't fresh." He said, ...

Valley Buzz Post - Geoffery Moore - 09/27/2010 - 9:39am - 0 comments

Fall is a great time to improve your lawns and gardens for next season. Many of the growing and germinating processes that become evident in the springtime are actually taking place right now. That's why gardeners and landscapers know that a little fall ...

Valley Buzz Post - Curt Jacques - 09/18/2010 - 10:12am - 0 comments

“It ain’t creative unless it sells,” said David Ogilvy. But it’s also true that you can use creativity to sell more effectively. Yes, you! How do you do that? One of the definitions of “creative” is: "to give life or bring to life." So ask yo ...

Valley Buzz Post - Geoffery Moore - 09/13/2010 - 9:57am - 0 comments

Woody Allen said, “Eighty percent of life is just showing up.” And this is especially true of marketing in tough economic times. In tough times, some of your competitors will reduce their marketing. This is a prime opportunity for you to gain an a ...

Valley Buzz Post - Geoffery Moore - 08/31/2010 - 12:13pm - 0 comments

Woody Allen said, “Eight percent of life is just showing up.” And this is especially true of marketing in tough economic times. In tough times, some of your competitors will reduce their marketing. This is a prime opportunity for you to gain an ad ...

Valley Buzz Post - Geoffery Moore - 08/30/2010 - 10:12am - 0 comments